Background
CommandBar’s founders and early team were laser-focused on getting their product right. As they grew confident in their product-market fit, they knew it was time to begin investing in marketing, but they weren’t sure where to start.
As CommandBar co-founder and CEO James Evans put it, they wanted support determining, “Of the hundred growth ideas we have, which should we prioritize … and how can we skip the ‘growth marketing 101’ research phase and start executing?”
Meanwhile, the team recognized the marketing challenge inherent in defining a new product category, and they needed talent who could grasp — and use to their advantage — the complexities of their product and market.
Solution
CommandBar’s founders and early team were laser-focused on getting their product right. As they grew confident in their product-market fit, they knew it was time to begin investing in marketing, but they weren’t sure where to start.
As CommandBar co-founder and CEO James Evans put it, they wanted support determining, “Of the hundred growth ideas we have, which should we prioritize … and how can we skip the ‘growth marketing 101’ research phase and start executing?”
Meanwhile, the team recognized the marketing challenge inherent in defining a new product category, and they needed talent who could grasp — and use to their advantage — the complexities of their product and market.
Results
CommandBar’s founders and early team were laser-focused on getting their product right. As they grew confident in their product-market fit, they knew it was time to begin investing in marketing, but they weren’t sure where to start.
As CommandBar co-founder and CEO James Evans put it, they wanted support determining, “Of the hundred growth ideas we have, which should we prioritize … and how can we skip the ‘growth marketing 101’ research phase and start executing?”
Meanwhile, the team recognized the marketing challenge inherent in defining a new product category, and they needed talent who could grasp — and use to their advantage — the complexities of their product and market.
"We've stood up all of the major pillars … Bowery Growth created a great platform for us to scale up, which is exactly where we need to be."
